BSW Timber has launched its new premium merchant membership scheme – the BSW Timber Crown Distributor Scheme.

The Crown Distributor Scheme, which launched on 1 August, is described by BSW as offering its most dedicated and forward-thinking stockists across the country an unparalleled timber support package.

It covers key business areas – sales and marketing, service and innovation, finance, training, and presentation – and a wide range of timber products, including BSW’s IRO and Alchemy brands.

As well as assisting with the growth of both traditional and added-value timber sales, the initiative offers the selected stockists a variety of premium benefits. These include enhanced security of volume and supply; dedicated one-to-one timber marketing support; exclusive staff training and development programmes; increased visibility on all BSW web and social channels; priority access to new BSW products; and access to an exclusive suite of branded workwear, point of sale, shop fitting options and vehicle fleet accessories.

Dave Chapman, sales and marketing director at BSW Timber, said: “We’re really excited to launch the new Crown Distributor scheme. We’re aiming to create the gold standard for timber merchanting and to reward the delivery of timber excellence within the industry. Our aim is that by working together we can ensure that our Crown members really stand out from the crowd.”

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