FAE Group’s PrimeTech range of multi-purpose tracked vehicles is to be discontinued as part of a company rebrand.

The PrimeTech brand, which identified the Italian equipment manufacturer’s range for forestry and road maintenance and self-propelled vehicles for clearing landmines, will now be produced under the FAE name. It will be part of FAE’s Land Clearing line (mulchers, tillers and special vehicles for agricultural and forestry work) and the new FAE Demining line (radio-controlled tracked equipment carriers for the removal of anti-personnel and anti-tank mines) that will join the FAE Construction line (tillers and multi-purpose machines for road construction).

“We have decided to join forces to create economies of scale that enable us to be even more competitive in the market,” said Diego Scanzoni, FAE Group chairman. “PrimeTech, already fully owned by us, can now count on a strong and successful brand as well as shared investments in advertising.”

Davide Baratta, sales director of FAE Group, added: “We are also revamping our website and our social media channels, and we are strengthening the marketing department in order to communicate even more effectively in all markets. Drawing on an innovative business strategy and these crucial new digital tools, we are ready to consolidate and create FAE Group’s success in the years to come.”

Forestry Journal remains dedicated to bringing you all the latest news and views from across our industry, plus up-to-date information on the impacts of COVID-19.

Please support us by subscribing to our print edition, delivered direct to your door, from as little at £69 for 1 year – or consider a digital subscription from just £1 for 3 months.

To arrange, follow this link: https://www.forestryjournal.co.uk/subscribe/

Thanks – and stay safe.