WITH only a few weeks to go, The Game Fair has now signed up more than 700 exhibitors including household names in the Land & Estate Management area such as John Deere, Mitsubishi Tractors, Kubota and Suzuki.

For the first time, Forestry Journal will be hosting the Forestry Journal Pavilion which will provide a turnkey showcase solution for brands looking for a simpler, cost-effective way of exhibiting or just looking to test the event for the first time. Brands wanting a standalone space with larger footprint will be offered a location nearby.

Located in the north-east corner of the show next to a main entrance, the Land & Estate Management area features an ATV course and machinery demo track, plus areas for forestry management, glamping, rural business innovation and education.

The latest brands to sign up include Tilhill, Ufkes Greentec and SB Forestry. Companies showcasing woodchippers, stump grinders, log splitters, mulchers, saws, firewood processors and harvester heads will sit alongside larger equipment from Eco Log and Pfanzelt. Other brands on display include Heizohack, GROS, FTG-Moheda, Avesta Vagnen, Plaisance, AMR, Japa and Vepak.

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On the Friday of the show, the Carter Jonas Theatre will host a discussion around carbon offsetting, looking specifically at why Brewdog wants to plant trees. Carter Jonas’s head of natural capital Mark Russell will be speaking to head of forestry Marc Liebrecht about the benefits.

Former exhibitors at the APF may find an entirely new audience at The Game Fair, while visitors from the APF and the Royal Welsh Show are expected in good numbers in their own right. By exhibiting in the Land & Estate Management area, brands can promote services and products to an engaged, captured and targeted audience who have the mindset and means to buy.

The visitor demographic is ideal for the forestry sector, with research revealing that its 115,000 visitors are made up of landowners, farmers and estate managers who are responsible for 80 per cent of UK land.

The Game Fair’s managing director James Gower commented that land and estate management is a vital part of The Game Fair: “Industry growth between 2015 and 2021 is reported at 5.1 per cent. The government’s new temporary tax reliefs on qualifying capital asset investments from 1 April 2021 will give exhibitors showcasing machinery a real boost in sales. We are pleased to welcome market-leading forestry companies to The Game Fair in July.”

As well as land and estate management, the much-loved festival of the countryside covers everything from archery, clay pigeon shooting and food to equestrian, fishing, dogs and falconry.

Among the various attractions on show, The Game Fair has added an outdoor cinema showing the film John Macnab, new restaurants and more than 250 new exhibitors to the regular lineup. Between £60m and £80m is expected to be spent at the fair and a similar amount spent in the local economy giving the region a much-needed boost.

After more than a year without any forestry shows to bring the industry together, thousands are looking forward to celebrating the easing of restrictions on 19 July in style, with The Game Fair and its Forestry Journal Pavilion opening just a few days later.

James Gower added: “We have been overwhelmed with positive support and reaction. The team has already planned and implemented additional measures to safeguard and reassure our visitors and exhibitors. These include providing additional toilets and showers with increased cleaning protocols. ‘Freedom Day’ on 19 July will be an added bonus and The Game Fair will be there to help people celebrate.”

To discuss exhibiting, contact Alexis Wise via alexis.wise@thegamefair.org or 07944 609392.