FORESTRY and arboricultural equipment wholesaler Workware has rebranded as Carr's Billington Safety.

The new name is now aligned with the service the company supplies, which is highlighted in the new logo, and provides the opportunity for the brand to grow, innovate and tap into new customers, all with support from its parent company Carr’s Billington Agriculture Ltd.

The rebranding, complete with new logo and website, has been led by Neil Thomas, commercial manager, who identified restrictions with the existing Workware branding, which was often associated with clothing alone.

Neil explained: “The name change from Workware to Carr’s Billington Safety has been a real milestone in the company’s progression and represents a small but important change, one that is part of the major developments that have been taking place over the last 12 months.

READ MORE: Workware: A fresh way of working

“Since joining 14 months ago Carr’s Billington Safety has evolved in so many ways, from the customer-facing aspect of the business with better stock management and clear precise pricing structures and investment in marketing programmes, to the unseen back-end changes with further integration with our parent company (Carr’s Billington Agricultural (Sales) Ltd) and utilising the excellent internal resources available.

“The net result is that we have become more efficient and secured our position as an industry-leading supplier. This process is ever-evolving, and we’ll continue to adapt and respond to market conditions.”

Earlier this year, the distributor announced a new restructuring and investment model, including a simplified pricing structure and a "unique" pre-ordering system, designed to meet increased demand.

Forestry Journal remains dedicated to bringing you all the latest news and views from across our industry, plus up-to-date information on the impacts of COVID-19.

Please support us by subscribing to our print edition, delivered direct to your door, from as little at £75 for 1 year – or consider a digital subscription from just £1 for 3 months.

To arrange, follow this link: https://www.forestryjournal.co.uk/subscribe/

Thanks – and stay safe.