PONSSE has appointed a new area marketing and communications manager for Europe. 

In his new role, Timo Savornin will also oversee the manufacturer's marketing activities in North America. 

Boasting 15 years' experience in the industry, he has previously served as an area manager for several harvester head developers, most recently at Nisula Forest. 

He has also worked as harvester and forwarder operator in Finland and France. Timo has a degree in forestry engineering and forest machine operating.

Timo will be located in Finland, and he will report to Jussi Hentunen, Area VP of Asia and sales excellence team lead.

His appointment comes amid a time of restructuring at the manufacturer, one of the best known in forestry. As part of sweeping changes to make it more sustainable, Ponsse cut 60 jobs earlier this year and has now divided its operation into five key market areas. 

Elsewhere, one of the UK's leading attachment dealers has appointed a new managing director.

Ponsse is one of forestry's best-known manufacturers Ponsse is one of forestry's best-known manufacturers (Image: Stock image)

Dave Hicks takes on the role at Approved Hydraulics having spearheaded the company's growth since he joined as general manager in 2019. 

A statement from the firm read: "With extensive experience in business management, including running his own company, Dave possesses a deep understanding of customer needs and business requirements. 

"His tenure at Approved Hydraulics has been marked by significant improvements in stock control, sales, and production processes. 

Dave Hicks takes on the role at Approved Hydraulics Dave Hicks takes on the role at Approved Hydraulics (Image: Supplied)

"He also played a key role in the design and development of the company's e-commerce platform and contributed to enhancing marketing strategies, account procedures, and overall business structure.

"The company is confident that under Dave’s leadership, Approved Hydraulics will continue to innovate and improve, offering faster, easier, and more efficient services to its customers.

"Everyone, please welcome Dave into his new role at Approved Hydraulics!"